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How Often Should You Update Old Blog Posts?

How Often Should You Update Old Blog Posts

According to Orbit Media’s survey, bloggers who update previous posts receive 270% more results than bloggers who do not update their old content. In 2017, only 53% of bloggers edited at least one old post yearly. By 2022, that number had jumped to 71%.

Now, if you think that updating an existing ranking article shouldn’t take precedence over publishing a new post, I want to point out a couple of good reasons for doing so:

  1. It’s faster. You’ve already done the research and edited the content. The Orbit study found that 60% of bloggers take 3–6 hours to write a new post. You can update an old blog post in as little as 30-60 minutes.
  2. Better returns. Updated blog posts generate more traffic than new ones. Most blogs rank #8 to #10 on Google, but a good update can boost them to the top 3. Google traffic differs greatly between #8 and #3. #3 receives 18% of clicks and #8 3%. Moving from #8 to #3 is a 600% increase in traffic.
  3. Faster results. Instead of waiting months for a new blog to work its way up the rankings, an updated post with existing backlinks could do it in weeks.

How Often Should You Update Old Blog Posts?

The best reason to update your old content is to provide your readers with new, relevant, and up-to-date information. If you routinely update your older blogs, you can attract new readers to your site and convert those people into potential customers.

Because there are no strict rules dictating how frequently you should update blogs on your website, you should determine the frequency based on your goals. Some situations that can prompt you to update old content are:

1. When It Is No Longer Relevant

Without an update, the information that was accurate when writing a blog may no longer be correct months or even years later. A good example of soon-to-be-irrelevant topics is:

  • ‘5 Trending Hairstyles for 2018’
  • ‘Where to Travel During COVID-19,’ or 
  • ‘Steps to Easing Your Move to Windows 8’ 

These examples show how information that is relevant today can, with time, lose its value. The ‘5 Trending Hairstyles for 2018’ article needs to be updated regularly to stay relevant to readers. No one cares what the best hairstyles were four years ago, as they can be outdated in 2022. You can update the article with the latest hairstyles of each year and keep most of the text the same.

Blog posts about specific periods in the world’s history, such as years under the COVID-19 pandemic, can become irrelevant once the conditions that prompt the blog end. But such topics aren’t evergreen content. Depending on the nature of the topic, you may want to invest time in updating it to reflect current times.

Also, articles about outdated technology that has long been replaced, such as Windows 8, are irrelevant to readers. You should update these to reflect the latest technology available so readers will have reason to read about it.

Also, if it has been a while since you last updated your old content, you may want to do so. A sizable portion of your audience probably has no idea that the post exists. When you update a blog post, you can share it on social media to give it new life.

2. When It Performs Poorly

If you want to drive traffic to your website, SEO is critical. One of the main reasons to refresh outdated content is to improve your search engine rankings. When you update your blog content, it becomes more relevant and attracts more visitors to your site. This is significant for SEO because Google’s ranking algorithm favors more up-to-date websites.

The amount of backlinks is one factor to consider when measuring the success of older blog posts. These backlinks drive traffic to your website. A good number of backlinks indicates that the existing blog is performing well. Having a higher search engine ranking is more likely if you have backlinks.

3. When Your Business Undergoes a Change

When your company undergoes a significant change, you should consider updating your content. This is very important if you have recently added new products. Posting about new products or eliminating sections about old ones can breathe new life into old blog posts.

Your company will change over time. As this happens, ensuring that all of your content is up-to-date and accurately represents your company is important. You want factual, positive blog content on your website. Anything that fails to do so is unnecessary.

4. Whenever You Feel Like It

You can edit your blog content whenever you want to! If you decide today that it’s time to update all of your company’s blog posts from 2019, you can do so. Updating your old blog posts can only benefit you.

Conclusion

Whether it’s better to write brand-new blog posts or simply update the ones already published is a debatable topic. But, as I pointed out at the beginning of this article, there are several good reasons for occasionally giving precedence to updating old content over creating a new one. 

Still, updating your website frequently with fresh content is incredibly important. The ideal scenario for website management would be if you could edit your existing blog posts and regularly publish new ones as well.

Bringing older blog posts up to date doesn’t have to be a difficult process. Go over the content, replace any obsolete information, and add new where it may be useful. You can also employ writers to go over your archive of blog posts and bring them up to date according to the standards you all agree upon.

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