The Complete Guide To Google’s Helpful Content Update

The Complete Guide To Google's Helpful Content Update

Google has been consistently improving its search features. Recently, the company released a new update that helps users find more information from the search results page itself. Users often have difficulty determining what information is useful and what isn’t, so these updates help them filter for relevant content instead of keyword-stuffed pages with irrelevant content.

As a website owner, you can either stand to benefit or lose a great deal from this update, depending on how well you make it work for you. This article covers everything you need to know about Google’s Helpful Content Update. It provides an overview of how it works and when you should use it, along with some helpful tips to get the most out of it.

What is The Google Helpful Content Update?

The Google Helpful Content Update is an algorithm update designed to promote content that is genuinely helpful to users. This update rewards content that is valuable, accurate, and concise. Unlike the old system, where content with high-frequency keywords was shown first, Google’s Helpful Content Update prioritizes content that is helpful to users over content that is keyword-stuffed.

Google’s systems also automatically identify content that is of little use, provides little added value, or is otherwise not particularly helpful to search users. A site with a high amount of unhelpful content might see lower Google Search performance if there is substantial content elsewhere on the web that is preferable to display in SERPs. Unhelpful content can negatively impact the rankings of your other content, so removing or rewriting it could prove beneficial. This can be frustrating for website owners who weren’t aware of the change and are trying to figure out where they went wrong.

This update is designed to show users more helpful information from the search results page rather than a list of websites that are all trying to rank for the same keywords. This is a good thing, not a bad thing.

How To Use Google’s Helpful Content Update

It’s important to understand what Google’s Helpful Content Update looks for before trying to use it. It doesn’t want to see short, keyword-stuffed articles. Google wants longer, well-researched articles that are actually helpful to readers.

There are a few things you can do to get the most out of this update.

  • Make sure your content is concise: You don’t have to eliminate all the fluff from your content, but you should keep it concise so that it is more easily scannable.
  • Make sure your content is accurate: Google’s Helpful Content Update rewards useful content that is high quality and accurate. If a reader has a question, your content should provide a thorough answer.
  • Make sure your content is useful: This can be a little subjective, but Google’s Helpful Content Update is designed to show users more valuable content to the user. Your content should be relevant and useful.
  • Make sure your content is original: Copying someone else’s content is a classic Google penalty. Google’s Helpful Content Update tries to sniff out duplicate content, so always make sure that your content is original.

How Often Should I Post Content To My Website?

Posting regularly is a good way to keep your website fresh. If you post content too infrequently, Google might think that your website is abandoned. Based on our results thus far, the average posting frequency should be somewhere between three to five times a week. At this frequency, you can still write enough relevant content without having to risk the quality of the information.

Some factors that influence your posting frequency include:

  • Your content goals: Whether you’re looking to boost sales, grow your leads, build brand authority or recognition, or increase web search traffic, you need to produce content that’s tailored to your specific goals.
  • Your website’s primary purpose: If your website is primarily a blog, you’ll need to post new content more frequently than if your website is a product or service catalog.
  • Your target audience’s needs: If your target audience is always looking for new information, you’ll need to post more frequently to satisfy their needs. However, if your target audience only needs information every so often, you can get away with posting less.
  • Your industry niche: The competition in some niches is so high that you need to produce new content very frequently just to keep up. In other niches, the competition is lower, so you can get away with posting less frequently.
  • Your available resources: If you have a team of professional writers and editors who can produce high quality content quickly, you can afford to post more frequently and generate valuable content. However, if you’re working alone or don’t have many resources, you’ll need to be more selective about what you post and how often you post it. As a general rule, aim to post new content at least three times a week and increase your frequency as you add more resources.
  • The number of posts already on your website: If your website already has a lot of content, you might not need to post as often since there’s already a lot for Google to index. If your website is fairly new or doesn’t have much content, you’ll need to post more frequently to help Google understand what your website is about and what keywords you should rank for. Keep in mind that your old content may not be properly optimized for Google’s new Helpful Content Update. This means that you might need to go back and reoptimize your existing content or write new, helpful content to replace it.

Tips On How To Write Helpful Content For Your Website

These tips should help you write helpful content for your website and use Google’s Helpful Content Update to your advantage.

  • Write people-first content: Write content for people first, and Google second. Helpful content is designed to answer the questions that your target audience is searching for. If you write content solely for the purpose of ranking in Google, you’ll likely end up with content that’s either too technical or too general to be truly helpful. Write content that’s specific and designed to help your target audience, and Google will likely reward you with higher search engine rankings.
  • Use SEO best practices to enhance your people-first content: Once you’ve written helpful content, you can use SEO best practices to give it a boost. This includes things like adding relevant keywords, using a proper tag hierarchy, making sure your website is mobile-friendly, and more.
  • Write in content cluster form: Writing people-first, helpful content often means going in-depth on your topics. Yet, based on our results, articles that are too long – usually over 3,000 words – tend to lose their readers’ interest. Content clusters help solve this problem by breaking up long-form articles into smaller, more digestible pieces. Each piece of content in a cluster covers a different facet of the same topic, and they all link to each other. This makes it easy for readers to find the information they need while also signaling to Google that you have in-depth coverage of your topic.
  • Keep to the main topic: Helpful content is focused on answering specific questions. If you try to cover too many different topics in one piece of content, it will likely be less helpful and less likely to rank well. Instead, focus on writing helpful content that’s laser-focused on a specific topic. Content clusters also help in this regard.
  • Present your hands-on experience: In some cases, helpful content comes from presenting your hands-on experience with a product or service. If you have first-hand experience using something that’s relevant to your target audience, write about it! Helpful content doesn’t always have to be a comprehensive how-to guide. Sometimes, something as simple as a review can be helpful for people who are trying to make a decision.
  • Keep your content consistent with your website’s niche: The helpful content you create also needs to be relevant to your website’s niche. There’s no point in writing helpful content that’s completely off-topic, as it likely won’t be helpful to your target audience, and it can hurt your website’s credibility.
  • Provide sufficient information to satisfy all reader queries: Helpful content must provide enough information to satisfy the reader’s questions. This means going beyond the surface level to provide in-depth coverage of the topic. If you’re unsure about how much information to provide, take a look at the SERP and see what type of content is ranking. This will give you an idea of how much information you need to provide in your own content to rank. Use questions and prepositions like “how,” “what,” “where,” “why,” and “when” to help you understand the user’s intent and write helpful content that meets their needs.
  • Focus on the reader experience: The overall reader experience is important for helpful content. This includes things like the length of your content, the formatting, the use of images and videos, and more. If your content is difficult to read or digest, people are less likely to find it helpful. Similarly, if you’re writing about a how-to product review, it should contain some photos or videos.
  • Always provide definite answers to questions: Helpful content must provide definite answers to questions. Indefinite answers like “it depends” or “maybe” are not helpful and can hurt your search engine rankings. Be clear and concise in your answers, and back them up with data or examples whenever possible. If you don’t have a definite answer to a question, don’t tackle it in the first place. That’s unless you’re writing a news post, in which case, you can say something like, “we don’t have all the information yet, but we will update this post as soon as we do.”
  • Always keep an eye out for Google algorithm update changes: Google’s algorithm is constantly changing, and that means the Helpful Content Update is also constantly changing. As a result, it’s important to keep an eye out for any news or announcements from Google. This will help you stay up-to-date on the latest changes and ensure that your content is always helpful. You should also follow Google’s basic principles and specific guidelines for creating helpful content.


Google’s Helpful Content Update is an algorithm update designed to promote content that is genuinely helpful to users. This update rewards content that is concise and accurate, along with being genuinely helpful. This update is designed to show users more helpful information from the Google search results page rather than showing them a list of websites that are all trying to rank for the same keywords.

To get the most out of this update, you should be sure to make your content concise, accurate, and genuinely helpful. You should also try to find a posting schedule that works for your website and stick to it.

Even though it might seem like a lot of work, creating helpful content is well worth the effort. Not only will this update help your website rank better on Google, but it will also result in more traffic and engagement from users. What’s more, website owners that disregard this update and the guidelines to write good-quality content risk being penalized by Google. So, if you want to maintain or improve your website’s ranking, be sure to keep Google’s Helpful Content Update in mind.

For more information on how to create high-quality helpful content that will make your website rank higher, contact us today.

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